Institute of Information Systems and Applications
Seminar of Social Computing Class

Speaker: Prof. Jih Hsuan Tammy Lin (林日璇教授)
(National Chiao Tung University)

Topic: Investigating media interactivity: the effects and applications of digital games

Date: 10:10 to 11:30. Friday, 12-Apr.-2013

Place: R104 Delta Building (台達館)

Host: 王浩全教授

Abstract: The unique feature distinguishing digital games from other “traditional media” is its interactivity. This talk will talk about the current understanding of media interactivity in digital games, and discuss its impact on users’ subsequent emotions elicited by interactivity. Two studies will examine this issue by comparing digital game playing with other modes and test a moderated mediation model of identification. In addition, other applications and related theories explaining the effect of digital games on exercise will be covered in this talk.

Bio: Jih-Hsuan Lin (Tammy) is currently an assistant professor at National Chiao-Tung University. Her research interests focus on examining the psychological processes and outcomes of digital game play and social media. She is also interested in applying entertainment media for health and exercise. Her research have been published in Journal of Communication, CyberPsychology, Behavior, and Social Networking, Media Psychology, New Media and Society, Computers in Human Behavior, and Health Education and Behavior.

All faculty and students are welcome to attend.