Abstract

As social network websites arise, more and more people are used to communicating and sharing with each other through social networks, which leads to the phenomena of social influences. Such phenomena provide a great chance of marketing and are able to benefit real-world business applications. In this talk, we are interested in two practical issues about marketing on social networks. In particular, we address the revenue maximization problems with a quantity constraint and on the multi-grade product, respectively. For each problem, we propose algorithms to solve the problem and conduct experiments to demonstrate effectiveness.

Bio

Ya-Wen Teng received the BS degree in Computer Science from National Tsing Hua University, Taiwan, the MS degree in Computer Science from National Chengchi University, Taiwan, and the Ph.D. degree in the Graduate Institute of Electrical Engineering of National Taiwan University, Taiwan. She is currently a postdoctoral researcher in Research Center of Information Technology Innovation (CITI) in the Academia Sinica, Taiwan. Her research interest is mainly in social network analysis.

All faculties and students are welcome to join.